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调整搜索结果谷歌惩罚广告过多网站

时间:2012-02-07 / 分类:英文SEO / 评论:暂无 / 浏览: 2,207 views

由于用户的投诉,谷歌(微博)已经宣布,对那些在自己的网页顶部含有过量广告的网站进行处罚,将对这些网站在谷歌搜索引擎的排名进行惩罚。

  谷歌网站管理员中心博客条目的工程师Matt Cutts表示,大量的用户投诉,点击这些搜索引擎出现的网站后,很难找到实际的网站内容,点开后就会发现大量的广告,甚至会有大量的弹出广告导致用户的浏览器运行缓慢。

  据谷歌搜索引擎一位高级主管表示,针对这些大量的投诉,谷歌计划对那些“过度使用固定位置静态广告”的网站进行处罚。而且该主管还表示,对于弹出式的广告,目前谷歌的对其流量的算法还不会对网站的搜索排名产生大的影响。此外,对于外界传闻谷歌将发布一个官方的站长工具以监督网站投放过多广告的问题,该主管表示否认会推出有关的工具。

  但是谷歌宣布处罚的决定引发了很多网站的质疑。很多网站认为,谷歌的搜索引擎本身就缺乏对虚伪内容网站的监督,而且这种做法,可能会影响到网站正常的广告效果。

Google Tweaks Search Results to Punish Ad-Heavy Websites
By Scott Gilbertson
Google has tweaked its search algorithm to punish websites with excessive advertising “above-the-fold,” that is, websites that stack the top of the page with nothing but advertisements.
According to Google, “rather than scrolling down the page past a slew of ads, users want to see content right away.” To help users get to that content, Google may drop ad-heavy websites from its search results.
Google says that the change will only affect about one in 100 searches, and emphasizes that websites using what Google’s Distinguished Engineer and SEO guru Matt Cutts calls “ads above-the-fold to a normal degree” will not be affected.
Instead the change is designed to punish sites that “go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page.” In other words, if a site is so packed with ads that people can’t find what they’re looking for then Google isn’t going to send them to that site anymore.
While the distinction seems clear at first glance, digging deeper reveals some potential confusion for webmasters — for example, what role does screen size play? On a netbook, for instance, Google’s own search results page is almost entirely taken over by advertisements, not the actual search results (i.e., the content).
 谷歌惩罚广告过多网站
Google on a netbook screen: Ads are in red, search results in green
At small screen resolutions, Google’s own search results page is one of the worst offenders when it comes to advertising clutter obscuring content. That seeming hypocrisy may leave some webmasters wondering what constitutes “a normal degree of ads” and how screen size affects what is defined as “normal.” Sticking simply with what Google has written about the change, copying Google’s search results page is probably not a good idea in this case.
Cutts does encourage webmasters view their websites at different screen resolutions, suggesting that screen size does play a role, but unfortunately he doesn’t offer any details about what that role is or how it affects the algorithm’s new layout ranking scheme

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